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Taking Charge of a Company Sale
By Susan Schreter, Mg. Editor
I've been talking with a large corporation about buying my company for over 8 months. The problem is I'm running low on cash because I haven't renewed some project business that would tie up my developers in areas that don't make sense for the new owners. How can I get the company to speed up the acquisition without turning them off?
Entrepreneurs are some of the most purpose-driven people in the world. We have to be because we're often confronted by naysayers who can't appreciate our innovative vision. But as much as our single-minded determination can be a source of strength, it can also be incredibly debilitating to our companies.

It's clear you want this deal to go through and yes, there are some ways to speed up discussions. But before outlining these strategies, let's spend some time on your leadership mindset and the financial health of your company. Both need some major re-tooling.

For starters, you and only you, control your company's destiny! No potential buyer has the right to influence your company's operations until they own a majority or controlling interest in your company. If they want to change your company's operations, let them do it after you've cashed the big check, not before.

Sophisticated buyers know that the more emotionally and financially dependent a seller is on a potential deal, the lower the final price paid for a business.

So what do you do next? Renew all projects and get back to business as usual. Get your cash flow back, get your company's momentum back and get your own head back into your company's operations. Don't wait another minute!

It's also time to reassure your employees to avoid a key employee exodus. Your employees have probably wondered about the declining work load and assumed your business just isn't doing well. Inspire them to believe again in your company's future.

The disheartening truth to ever-optimistic business builders is most deals to sell a business just don't happen. There are too many corporate middle managers who like to talk deals, but few have the fire power and authority to get one done.

Taking fast action to restore your company's health won't kill good deals with serious buyers. Actually, it's better to kill a potential deal than kill your company during the "let's date phase" of deal making.

Your next action step is to get out of deal limbo. Call the company (no emails) to advise that you'd like a "term sheet" or a written proposal of primary deal terms. Most companies can produce a formal term sheet in less than 10 days, that is, if they are really interested in your business.

There are other tactical advantages of terms sheets. If the company responds without delay, the document clarifies what it might be willing to pay for your business. If the terms aren't reasonable or they give excuses as to why they can't produce a term sheet or its equivalent on a timely basis, then move on. Don't spend any more time chasing an unlikely merger. If they really want you, they will chase you.

Selling a business should be an entrepreneur's finest hour. Taking charge of this important transaction is all about (i) not allowing buyers to take advantage during the process and (ii) not accepting an unacceptable deal, just because you've invested a lot of time.

When the time is right to sell, you can increase your opportunity to get a high price by talking to several competing buyers at the same time. In the meantime, be patient, work hard and visualize your own entrepreneurial greatness again. You can do it!

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